Elevate Your Community’s Visibility to Travellers Hosted by Municipalities NL, Hospitality NL, and the Department of Tourism, Culture, Arts and Recreation
Please join for a complimentary Zoom session designed exclusively for municipal leaders and staff. As a follow-up to the well-received conference session “Municipalities Play a Vital Role in the Tourism Industry” at the 2025 MNL Conference, Trade Show, and AGM in Corner Brook, this webinar will dive deeper into practical, high-impact ways your community can strengthen its tourism presence, support local operators, and enhance the visitor experience year-round.
What to Expect Rob Nolan, CEO of Municipalities NL, and Craig Foley, CEO of Hospitality NL, will be joined by Shelly Magnusson, Lead for NewfoundlandLabrador.com and the NL Tourism Operator Portal. Together, they will walk participants through how municipalities can:
Maximize their visibility in the Plan & Book section of NewfoundlandLabrador.com
Encourage and support local operators to create strong, accurate, and compelling listings
Identify opportunities to expand their community’s tourism footprint
Attract more visitors—and encourage them to stay longer
Why Attend? Recent analysis shows many communities across the province are underrepresented in the Plan & Book listings on NewfoundlandLabrador.com. While this gap is notable, it also represents a major opportunity. Municipalities that review their current listings often discover numerous additional tourism assets, sometimes doubling the number of listings that could be showcased. Strong listings help your community:
Increase visitor awareness
Extend visitor stays
Strengthen local spending
Elevate the overall visitor experience
Showcase everything your community has to offer
And the best part? Listings are completely FREE. Let’s work together to ensure travellers can find, and fall in love with, your community.
Who Should Attend?
Municipal council members
Staff or volunteers responsible for renewing or managing community-owned listings
Anyone positioned to rally and support local tourism operators in developing listings
What Are Listings? Listings are promotional profiles for tourism businesses, attractions, accommodations, experiences, restaurants, and festivals. They appear throughout NewfoundlandLabrador.com, connecting travellers directly with what’s unique and memorable about your community.
Agenda
Overview of NewfoundlandLabrador.com and the Plan & Book section
Why Listings Matter: 4 million+ annual visits and 600,000+ referrals
Case Studies: Communities with opportunities to boost visibility
Practical Steps & Best Practices to strengthen your listings
