This half-day workshop will look at fundamentals of experience design process and provide participants with the foundations of creating and implementing new experiences for their business. Attendees will explore the differences between experiences and activities and help participants look at their destination and business from a consumer experience perspective.
Objectives • Help participants understand what tourism experience design is • Help participants understand the benefits of developing experiences • Provide the fundamentals of experience design. • Better together – highlight collaboration and non-traditional partners • Provide case studies • Review Pricing and logistics
Outline Foundations - Creating Memorable Tourism Experiences 1. Value and today’s consumer – enhance the value by enhancing the experience 2. Experiences versus activities 3. Better together – traditional and non-traditional experience partners 4. Creating innovate experiences and offers that attract new customers a. Case studies and samples b. Creative approaches to drive need periods Looking at what you have to offer differently c. A look at assets in the region – group exercise 5. Designing and experience a. Understanding the experience design process b. Pricing your experience c. Logistics 6. Creating experiences for your business a. Developing the package/experience – defining the components b. Partnerships to create your package/experience c. Developing a plan to take your idea from concept to market-ready-day workshop will look at fundamentals of experience design process and provide participants with the foundations of creating and implementing new experiences for their business.
Presenter Lucy Dias is a facilitator and course developer at STEM Consulting & Marketing Inc. Lucy’s key areas of focus are customized learning and development programs for the hospitality and tourism industries to help improve overall communication effectiveness, business top lines and bottom lines. Her professional career spans more than 20 years of hospitality industry experience including Director of Sales Training and Development and National Sales for Delta Hotels and Resorts and Global Sales for Starwood Hotels. During this time, she developed a reputation as a leader in motivating and leveraging talent to drive improved business performance with excellence. Lucy possesses exceptional facilitation skills and has strong hands background in tourism and hospitality. • Adult Learning and Development Program at The Ontario Institute for Studies in Education of the University of Toronto • Certificate in e-Learning from the University of Toronto • Diploma in Hospitality Management from Centennial College
• Licensed Practitioner to deliver – Insights Learning & Development & Lumina Learning
