Position Overview: The Marketing and Communications Manager will lead and oversee MusicNL’s efforts in promoting, marketing and communicating the organization’s mission, events, resources, programs and initiatives.
This position is responsible for ensuring effective, results-oriented promotion, marketing, communications and community outreach for MusicNL’s programs, resources, events and initiatives.
The role requires excellent organizational skills, strong writing abilities and agility with digital tools, adept communication, digital copywriting and project management abilities to elevate MusicNL’s presence and impact.
Key Responsibilities:
1. Strategic Planning and Execution:
○ Develop and implement comprehensive marketing and communication strategies
to promote MusicNL’s programs, events, initiatives and brand.
○ Create and manage annual marketing plans, ensuring alignment with
organizational goals.
2. Content Creation and Management:
○ Oversee and create compelling content for various platforms, including
website, social media, newsletters, and press releases, including copywriting and design
○ Ensure all content aligns with MusicNL’s brand voice and messaging.
○ Proofread and edit communications collateral as needed.
3. Media Relations:
○ Build and maintain relationships with media outlets, journalists, and government
communications managers.
○ Prepare press materials and coordinate media coverage for events and
Announcements.
4. Event Promotion:
○ Develop and execute marketing campaigns for MusicNL events, including
programs, workshops, and conferences.
○ Collaborate with other staff to ensure successful promotion and engagement.
5. Digital Marketing:
○ Manage and optimize MusicNL’s digital presence, including website, social media
channels, and email marketing, including writing relevant and engaging copy.
○ Utilize analytics to track performance and adjust strategies as needed.
6. Membership & Community Engagement:
○ Lead membership relations, answer general inquiries.
○ Foster relationships with local artists, industry professionals, and community
stakeholders.
○ Organize and participate in community outreach activities to promote MusicNL’s
mission and initiatives.
7. Brand Management:
○ Maintain and enhance MusicNL’s brand identity and ensure consistency across
all communications and marketing materials.
○ Monitor industry trends and adapt strategies to stay relevant and effective.
8. Special Projects:
○ Given the evolving nature of MusicNL’s project-based planning cycle, additional
project support may be required from time to time.
POSITION REQUIREMENTS
The ideal candidate is:
• An engaged creative and an exceptional communicator (written and spoken).
• An adaptable, goal-oriented planner and project manager
• A creative problem solver who embraces change, particularly in a fast-paced event environment
• An explorer of new trends in community engagement.
• Passionate about music,with a desire to engage the community on a province-wide basis
• Sensitive to socially inclusive, diverse, equitable, and accessible language
Qualifications
• Post-secondary education in marketing, communications, journalism, or a related field, or a comparable demonstrable professional experience.
• A minimum of three years of professional experience, with at least one year in a
marketing and communications capacity
• Previous professional experience in the arts sector and lived knowledge of the music industry are strong assets
Skills
• Demonstrable experience managing human and financial resources.
• Strong project management skills.
• Experience with Google Analytics, SEO, digital layout tools (ie Canva) and social media platforms are essential.
• Proficiency with email marketing (ie Mailchimp), email automation, and social media management tools (ie Hootsuite) is key to this position
• Experience with Basecamp, HTML basics and WordPress are strong assets
• Proficiency and autonomy with databases
• Experience working in/ability to integrate a Google office and Mac environment
Personal attributes
• A result-oriented planner
• A team player with a sense of humour
• Ability to learn quickly and adapt to changing environments
• Strong analytical thinking skills
• Effective problem-solver
• High degree of openness and transparency
• Exceptional English communication skills (writing, oral).
• Professional proficiency in French is preferred; a third language is an asset.
COMPENSATION
The salary range for this position is $48 000 to $53 000 annually, commensurate with experience.
As part of the compensation package, MusicNL offers:
Two weeks’ vacation (in addition to December holiday closure)
A benefits package that includes health coverage and an employee assistance program
Flextime for days off
Monthly cell phone allowance
A MusicNL Macbook
Opportunity for training, travel and other non-monetary benefits
This position occasionally requires varied hours, including attendance at evening/weekend events, particularly during our annual showcasing conference, MusicNL Week.
MusicNL offers a flexible work environment, with options for hybrid work days and flex time off within the footprint of the work week. However, this is not a remote work position; the successful candidate will work at our office in downtown St John’s on a weekly basis.
MusicNL is committed to creating an inclusive environment where diverse perspectives are valued and all employees have the opportunity to thrive. We encourage applications from individuals of all backgrounds. If there is something we can do to help make the recruitment process or the job more accessible, let us know.
Interested applicants should apply, with cover letter, to: hr@musicnl.ca
Applications close Tuesday, April 14, 2026 4pm NT
This position is responsible for ensuring effective, results-oriented promotion, marketing, communications and community outreach for MusicNL’s programs, resources, events and initiatives.
The role requires excellent organizational skills, strong writing abilities and agility with digital tools, adept communication, digital copywriting and project management abilities to elevate MusicNL’s presence and impact.
Key Responsibilities:
1. Strategic Planning and Execution:
○ Develop and implement comprehensive marketing and communication strategies
to promote MusicNL’s programs, events, initiatives and brand.
○ Create and manage annual marketing plans, ensuring alignment with
organizational goals.
2. Content Creation and Management:
○ Oversee and create compelling content for various platforms, including
website, social media, newsletters, and press releases, including copywriting and design
○ Ensure all content aligns with MusicNL’s brand voice and messaging.
○ Proofread and edit communications collateral as needed.
3. Media Relations:
○ Build and maintain relationships with media outlets, journalists, and government
communications managers.
○ Prepare press materials and coordinate media coverage for events and
Announcements.
4. Event Promotion:
○ Develop and execute marketing campaigns for MusicNL events, including
programs, workshops, and conferences.
○ Collaborate with other staff to ensure successful promotion and engagement.
5. Digital Marketing:
○ Manage and optimize MusicNL’s digital presence, including website, social media
channels, and email marketing, including writing relevant and engaging copy.
○ Utilize analytics to track performance and adjust strategies as needed.
6. Membership & Community Engagement:
○ Lead membership relations, answer general inquiries.
○ Foster relationships with local artists, industry professionals, and community
stakeholders.
○ Organize and participate in community outreach activities to promote MusicNL’s
mission and initiatives.
7. Brand Management:
○ Maintain and enhance MusicNL’s brand identity and ensure consistency across
all communications and marketing materials.
○ Monitor industry trends and adapt strategies to stay relevant and effective.
8. Special Projects:
○ Given the evolving nature of MusicNL’s project-based planning cycle, additional
project support may be required from time to time.
POSITION REQUIREMENTS
The ideal candidate is:
• An engaged creative and an exceptional communicator (written and spoken).
• An adaptable, goal-oriented planner and project manager
• A creative problem solver who embraces change, particularly in a fast-paced event environment
• An explorer of new trends in community engagement.
• Passionate about music,with a desire to engage the community on a province-wide basis
• Sensitive to socially inclusive, diverse, equitable, and accessible language
Qualifications
• Post-secondary education in marketing, communications, journalism, or a related field, or a comparable demonstrable professional experience.
• A minimum of three years of professional experience, with at least one year in a
marketing and communications capacity
• Previous professional experience in the arts sector and lived knowledge of the music industry are strong assets
Skills
• Demonstrable experience managing human and financial resources.
• Strong project management skills.
• Experience with Google Analytics, SEO, digital layout tools (ie Canva) and social media platforms are essential.
• Proficiency with email marketing (ie Mailchimp), email automation, and social media management tools (ie Hootsuite) is key to this position
• Experience with Basecamp, HTML basics and WordPress are strong assets
• Proficiency and autonomy with databases
• Experience working in/ability to integrate a Google office and Mac environment
Personal attributes
• A result-oriented planner
• A team player with a sense of humour
• Ability to learn quickly and adapt to changing environments
• Strong analytical thinking skills
• Effective problem-solver
• High degree of openness and transparency
• Exceptional English communication skills (writing, oral).
• Professional proficiency in French is preferred; a third language is an asset.
COMPENSATION
The salary range for this position is $48 000 to $53 000 annually, commensurate with experience.
As part of the compensation package, MusicNL offers:
Two weeks’ vacation (in addition to December holiday closure)
A benefits package that includes health coverage and an employee assistance program
Flextime for days off
Monthly cell phone allowance
A MusicNL Macbook
Opportunity for training, travel and other non-monetary benefits
This position occasionally requires varied hours, including attendance at evening/weekend events, particularly during our annual showcasing conference, MusicNL Week.
MusicNL offers a flexible work environment, with options for hybrid work days and flex time off within the footprint of the work week. However, this is not a remote work position; the successful candidate will work at our office in downtown St John’s on a weekly basis.
MusicNL is committed to creating an inclusive environment where diverse perspectives are valued and all employees have the opportunity to thrive. We encourage applications from individuals of all backgrounds. If there is something we can do to help make the recruitment process or the job more accessible, let us know.
Interested applicants should apply, with cover letter, to: hr@musicnl.ca
Applications close Tuesday, April 14, 2026 4pm NT
