Status quo. It is the word that spawned our reason for being and the condition that drives our quest. Otherwise known as the path of least resistance, status quo is a road paved with good intentions but void of the one thing that matters – greatness.
Our highest duty as communicators is to listen. Keeping our ear to the ground is the only way to stay ahead in the changing world around us. We believe that challenging our clients to do the same is where the real conversation begins. So, on behalf of every idea, insight and client held back by a complacent and uninspired approach, we say ‘enough’.
Faced with the growing task of breaking through in this modern age, we search, fight and press.
Anything less is status quo.